GRAM is for Converting Artisans into Handicrafts Value Chain Owners

1. Mission

   • Strengthen the value chain inspired by hand art to generate livelihood in a sustainable manner.
   • Harness the transformative power of a cluster to support entrepreneurship committed to profitable growth through end to end supply chain

2. Enterprise Development Model for Creative Clusters

   • End to end cluster development
     • A cluster approach for activating and empowering groups making hand crafts.
     • Creating skilled groups supported by skills training, marketing and continuous handholding for clusters.
     • Integrating the small producers into the value chain by developing inclusive approach.
   • Design intervention
     • Dedicated team of designers work on incorporating skill form into utilitarian products.
     • Product diversification through expansion of product portfolio, cataloguing and marketing of all products on various platforms.
   • IT and Digital Enabled Interventions
     • Supporting each group with computer and digital intervention, which would help them connect to the market.
     • Bringing multiple value chain partners on board.
   • Creating a Common Brand
     • Leverage liquidating inventory
     • Supporting market driven approach for products making
     • Generating livelihood for groups through global and regular orders to the clusters

3. Key activities

   • Cluster Groups
     • Creation of skilled Groups.
     • Creation of Common Facility center in the cluster.
     • Leveraging Seed capital and Soft loans.
     • Cluster business plan creation & Entrepreneurship Development.
   • Product Side
     • Product Design/ Diversification, Branding & Marketing.
     • Empowering with Design and hand holding.
     • Creating a range products with Designers.
   • IT Enabled
     • Tech enabling at Each level
     • Documentation : Baseline , processes and impact.
     • Product stories and videos