GRAM is for Converting Artisans into Handicrafts Value Chain Owners

  1. Mission

    • Strengthen the value chain inspired by hand art to generate livelihood in a sustainable manner.
    • Harness the transformative power of a cluster to support entrepreneurship committed to profitable growth through end to end supply chain
  2. Enterprise Development Model for Creative Clusters

    • End to end cluster development
      • A cluster approach for activating and empowering groups making hand crafts.
      • Creating skilled groups supported by skills training, marketing and continuous handholding for clusters.
      • Integrating the small producers into the value chain by developing inclusive approach.
    • Design intervention
      • Dedicated team of designers work on incorporating skill form into utilitarian products.
      • Product diversification through expansion of product portfolio, cataloguing and marketing of all products on various platforms.
    • IT and Digital Enabled Interventions
      • Supporting each group with computer and digital intervention, which would help them connect to the market.
      • Bringing multiple value chain partners on board.
    • Creating a Common Brand
      • Leverage liquidating inventory
      • Supporting market driven approach for products making
      • Generating livelihood for groups through global and regular orders to the clusters
  3. Key activities

    • Cluster Groups
      • Creation of skilled Groups.
      • Creation of Common Facility center in the cluster.
      • Leveraging Seed capital and Soft loans.
      • Cluster business plan creation & Entrepreneurship Development.
    • Product Side
      • Product Design/ Diversification, Branding & Marketing.
      • Empowering with Design and hand holding.
      • Creating a range products with Designers.
    • IT Enabled
      • Tech enabling at Each level
      • Documentation : Baseline , processes and impact.
      • Product stories and videos