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GRAM is a French word for weave. GRAM aims to weave a network of rural hand made products for the urban consumers to support the artisans and weavers directly , whichmeans GRAM won't work through middleman.
As per the philosophy GRAM works with the original artists, artisans, handicraft makers on designs, product development and brings these products directly to the consumer.
Tisser's products are natural, handcrafted, contemporary, and affordable.